The Brand Builders Blueprint – From Awareness to Growth

This is a transformative training course designed exclusively for business owners who are determined to take their business to the next level. This immersive learning experience will equip participants with the latest trends, insights, and tools needed to thrive in three crucial areas of their business: marketing and strategy; business growth and sales.

The guest speakers are leaders in their respective fields and will share their expertise during the masterclass. The lineup includes Award Winning Marketeer, Jane Manzor, Sales Expert & Consultant Jo Collins, and PR Specialist Lisa Porter.

Blended Learning: First session in person second and third online - Dates: 16^th January, 23^rd Jan and 30^th Jan

This is a transformative training course designed for business owners who are determined to take their business to the next level. This immersive learning experience will equip you with the latest trends, insights, and tools needed to thrive in three crucial areas of your business: marketing and strategy; business growth and sales.

Module 1: Branding for Success

Date: 16^th January

Location: Carlow Gateway Business Centre

Time: 10:00 am – 13:00 pm

You will learn how to develop a strong brand proposition and unique selling point for your brand. We will help you to Discover your 10% Difference (USP) to bring your brand alive. Joining us as a guest speaker is Lisa Porter, a Public Relations specialist who will share her insights on leveraging the power of Public Relations to boost awareness and drive sales for your business. She will also provide valuable tips on securing media coverage without breaking the bank. With over 15 years of experience in Public Relations and marketing, Lisa has represented renowned brands such as Diageo Ireland, The National Lottery, Boots, and Unilever.

Topics covered:

• Fundamentals of marketing

• 6 P’s of Marketing (Product, Place, Price, Promotion, Packaging)

• Developing and creating your ideal customer persona

• How to determine your value proposition and 10% Difference

• Storytelling for your brand

• Media Planning

• The power of PR and how to use it to maximise sales.

Mentoring:

• 1hr mentoring session with Jane Manzor to help you complete a customer persona analysis and a brand wheel for your business.

Module 2: Cost-effective marketing strategies designed to increase sales.

Date: 23^rd January

Location: Online

Time: 10:00 am – 13:00 pm

We will explore tools of marketing that will help to increase your sales. This will include looking at marketing planning, and setting marketing tactics and budgets.

Sales expert Jo Collins will join us as a guest speaker in this workshop. With an impressive track record of over 25 years in the field of Sales and Sales Management, Jo brings a wealth of practical knowledge and expertise to the table. Having held diverse roles such as Tele Sales, Field Sales, and Sales Management, Jo possesses a unique combination of hands-on experience and a wide range of techniques and skills in sales and sales management.

Topics covered:

• Developing a best-in-class marketing plan

• Awareness Techniques – PR, Events, Networking, Word of mouth

• Promotional Planning

• Marketing and Customer Retention

Mentoring:

• 1hr mentoring session with Jane Manzor to help you develop a marketing budget and awareness plan for your business.

Module 3: Marketing Implementation – tools and techniques to get the job done.

Date: 30th January

Location: Online

Time: 10:00 am – 13:00 pm

In the last session, we will bring everything together and teach you how you can implement your marketing plan successfully.

Topics covered:

• Promotional Planning

• One-page marketing plan

• Setting a marketing budget for your brand

• Setting clear targets and goals for your brand

Mentoring:

• 1hr mentoring meeting with Jane Manzor to discuss your sales goals, key marketing metrics and implementation roadmap.

Please note: The mentoring sessions will be conducted online via Zoom, offering convenience and flexibility.

About the trainer – Jane Manzor:

Jane is an accomplished Marketing Professional and Business Owner with over 20 years of industry experience. With a strong track record, Jane has held senior management positions in organisations such as Kepak, Unilever, and Jacob Fruitfield. In 2016, Jane started her own marketing agency, Manzor Marketing, which has allowed her to work closely with a wide range of established and growing businesses. Commercially focused, Jane is all about results and the bottom line and makes a considerable impact on the businesses that she works with.