In this session we will provide an overview of the benefits and importance of digital marketing for businesses. Participants will explore various digital marketing channels and strategies, learning how they can enhance brand visibility, engage with customers, and drive business growth. They will explore targeted advertising methods, which allow businesses to reach audiences with precision and track campaign performance in real-time.

Course Overview:

✨ Overview of Digital Marketing Landscape Channels, Platforms, Users

✨ Developing a clear persona for your brand

✨ Customer journey mapping for your online experience (what are key touch points etc.)

✨ Developing a best-in-class consistent online brand

Jane Manzor will be the lead trainer of the Marketing Program. Jane is owner of Manzor Marketing, which she established in 2016 after spending over 20 years in industry working up to Senior Management level. She is a seasoned trainer and mentor and has experience in lecturing with TUD Blanchardstown in Creativity and Innovation. A five-star trainer Jane has worked with top organisations within Ireland delivering marketing and digital marketing training. She holds a master’s in digital marketing (level 9) from DCU and a Train the Trainer qualification.