In this session we will delve into key areas such as best practices for campaign creation, list segmentation, email automation, optimizing open and click-through rates, and analyzing performance to enhance the effectiveness of your email marketing efforts. Then we'll explore effective strategies through LinkedIn for professional networking, enhancing brand visibility, leveraging recruitment tools, maximizing B2B marketing opportunities, and utilizing event promotion features to strengthen attendees’ online presence and achieve their business goals.

Course Overview:

✨ Basics of email marketing & Trends and Future of Email Marketing Types of effective email campaigns: newsletters, promotional emails, transactional emails, etc.

✨ Importance of compliance with regulations (e.g., GDPR) Trends and best practices on LinkedIn

✨ LinkedIn Profile optimisation Networking and Engagement

✨ Case studies

Jane Manzor will be the lead trainer of the Marketing Program. Jane is owner of Manzor Marketing, which she established in 2016 after spending over 20 years in industry working up to Senior Management level. She is a seasoned trainer and mentor and has experience in lecturing with TUD Blanchardstown in Creativity and Innovation. A five-star trainer Jane has worked with top organisations within Ireland delivering marketing and digital marketing training. She holds a master’s in digital marketing (level 9) from DCU and a Train the Trainer qualification.