Utilising website development and SEO (Search Engine Optimization) equips businesses with the essential skills to establish a strong online presence and improve visibility on search engines. We will provide valuable knowledge in website creation, optimisation techniques, and content strategy. By mastering SEO, businesses can enhance their website's ranking in search results, driving organic traffic and increasing online visibility. This leads to improved brand recognition, higher customer engagement, and ultimately, greater business success in the digital landscape.

Course Overview:

✨ Trends – importance of the website

✨ How to set clear website objectives (online sales, lead generation, etc.).

✨ Design and user experience (UX)

✨ Search Engine Optimization (SEO) Blogging for success Performance and

✨ loading speed Data Security and Privacy

✨ Performance analysis - Maintenance and development of the website Case studies

Jane Manzor will be the lead trainer of the Marketing Program. Jane is owner of Manzor Marketing, which she established in 2016 after spending over 20 years in industry working up to Senior Management level. She is a seasoned trainer and mentor and has experience in lecturing with TUD Blanchardstown in Creativity and Innovation. A five-star trainer Jane has worked with top organisations within Ireland delivering marketing and digital marketing training. She holds a master’s in digital marketing (level 9) from DCU and a Train the Trainer qualification.